Here's an interesting new arrival to the UK's cosmetic scene – 4U2 will be launching this autumn and bringing their laid back Californian vibe to us windswept shivering cold Brits. They're a family-run business that originated in the States and has been absolutely huge in places like Thailand, they're also certified by PETA as being cruelty free. I've had a sneak peak at their first collections, and there's some really exciting pieces, including a huge range of highlighters for literally every skin tone! They sent me a set of Lipaholics, which, by the way, is only one of their gorgeous lipstick ranges. Lipaholic are creamy satin finishes with a long lasting moisturising formula, and come in fourteen pretty shades. They go on smoothly and feel really comfortable, and I only needed one touch up when wearing one of the nude shades all day. It's great to have another affordable brand on the scene, especially as they have such a wide, exciting range.
With fantastic names like 90's Vibe (a chocolate brown, of course), Violaceous (that stunning autumn berry-purple below), Brighton Blogger, Afternoon Tea, and Silent Disco, these are my new faves. There's something to flatter everyone, and I'm loving everything from the pretty 'your lips but better' nudes and pinks, to the bright eye-catching red-toned family.
There's no retail price listed yet, but when these go on sale I'd recommend nabbing a few as they're going to be drug store prices. 4U2 will only be available online, and you can stay updated on their Twitter and Instagram. Don't mind if I do!